UncategorizedThe skirts at prada ss27!!!
3.
Oct

The skirts at prada ss27!!!

If you have been on the internet at all in the past week, you have probably come across at least one person gushing about the brilliance, maximalism and overall chicness of Prada’s SS27 collection, particularly the skirts!!!

We got a chance to see some clips from the re-see and let us tell you, the skirts are absolutely gorgeous. The colours, the crystals (oh, the crystals!), the elevated use of Velcro and the silhouettes. But what really caught our attention was something Prada does exceptionally well: taking couture-level craftsmanship and finishing and translating it into casual, easy, ready-to-wear silhouettes.

And we think there is a lot for ready-to-wear brands to learn from this.

Take something familiar. A skirt, a top, a jacket. Keep the silhouette wearable and easy, then elevate the surface through exceptional fabric, embellishment, colour, texture or construction. Suddenly, a piece that could have been ordinary becomes a statement piece, and that can completely change the feel and perceived value of a collection.

It is also where the economics start to get interesting.

Our WH Crystal Fabrics start at $295 for 4 yards (3.5 metres). Depending on the silhouette, a skirt like some of Prada’s could potentially use less than a metre of fabric. That puts the crystal fabric cost at around $75 or less per skirt, before construction, lining, labour and other production costs.

A skirt made with an extraordinary crystal fabric can then sit at a completely different price point, depending on the brand, customer and market. A $75 fabric cost can become part of a $300, $800 or even $1,500 retail product.

That, to us, is the interesting part of Prada SS27.

It isn't just about making a beautiful skirt. It is about understanding how craftsmanship, surface and a familiar silhouette can work together to create something that feels far more special than the sum of its parts.

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